Digital marketing is the use of online platforms and tools like social media, search engines, email, and websites to promote products, services, or brands. It focuses on reaching and engaging with target audiences through digital channels to drive traffic, increase sales, and build brand awareness.
Scope Of Digital Marketing
The scope of digital marketing includes global reach, targeted advertising, cost-effectiveness, measurable results, brand building, customer engagement, and growing career opportunities. It’s essential for modern business success.
Techniques Of Digital Marketing
1. Search Engine Optimization (SEO)
On-Page SEO:
Optimizing individual web pages to rank higher in search engine results, focusing on content, keywords, meta tags, and internal links.
Off-Page SEO:
Building backlinks from reputable sites to increase domain authority and improve search rankings.
Technical SEO:
Enhancing site speed, mobile-friendliness, and ensuring proper indexing by search engines.
2. Content Marketing
Blogging:
Creating valuable content that answers customer queries and drives organic traffic.
Video Marketing:
Using platforms like YouTube or social media to create engaging video content.
Infographics:
Sharing visual content that simplifies complex information.
3. Social Media Marketing
Organic Social Media:
Building and engaging with an audience on platforms like Facebook, Instagram, Twitter, and LinkedIn through regular posts.
Paid Social Media Advertising:
Running targeted ads to reach specific demographics based on interests, behavior, and location.
4. Email Marketing
Newsletter Campaigns:
Sending regular updates, promotions, and information to a subscriber list.
Automated Email Sequences:
Triggered emails based on user actions, like abandoned cart reminders or welcome series.
5. Pay-Per-Click (PPC) Advertising
Search Ads:
Running ads on search engines like Google, where businesses pay for clicks on their ads.
Display Ads:
Using banner ads on relevant websites to reach a broader audience.
Retargeting Ads:
Showing ads to users who have previously visited your site to encourage them to return.
6. Affiliate Marketing
Partnering with affiliates who promote your products or services for a commission on sales generated through their referrals.
7. Influencer Marketing
Collaborating with influencers in your industry to promote your products or services to their followers.
Jilshida shirin
Jilshida is a dynamic freelance digital marketer based in Malappuram. At just 20 years old, she has already established herself as a driven entrepreneur with a startup of digital marketing agency. With a keen eye for detail and a deep understanding of the digital landscape, Jilshida excels in crafting compelling marketing strategies that drive growth for her clients. Her creative mindset, combined with a strong work ethic, allows her to deliver results that exceed expectations. Passionate about innovation and always eager to learn, Jilshida is dedicated to helping businesses thrive in the competitive world of digital marketing.